Understanding your market is half the battle.
To create a truly successful business model, you need to know what people want... and then deliver it.
FutureCare has the experience and the resources to ask the right questions to get the right answers.
It begins with pinpointing your target market and competition through research and analysis. We then interpret this data based on years of understanding the sensitivities and motives of this complex age group. Much of this research should be done during the project's initial planning phase so the entire marketing strategy plan becomes a true extension of the community's major benefits.
FutureCare also understands that people's wants are not always people's needs. The move to a new home and community can be exciting or daunting, and people are motivated by many factors including health, loneliness, family, fear, security and finances. This is a crucial time of life where potential life changing circumstances and consequences approach faster than expected. What potential residents or their families want today may be very different to what is needed tomorrow.
- TARGET MARKETS AND ASSESSMENT
- DEMOGRAPHICS PROFILING
- MOTIVATIONAL FACTORS
- FOCUS GROUP RESEARCH
- AFFORDABILITY LEVELS
- MARKETING PENETRATION
- COMPETITION REVIEW PROCESS
- ANALYSIS - POSITIVES AND NEGATIVES
FutureCare will develop a strategic marketing and research plan. It all adds up to an accurate picture of your residents to assist in pinpointing more of the right market sector.